J'amemme, founded in Kyiv, Ukraine, is a wearable couture label. Weightless organza pleats, exaggerated shapes, and semi-transparent materials create the brand’s trademark style. Hand-crafted fabrics, architectural forms, and vibrant candy hues are all part of the brand's DNA. Its goal is to demonstrate that classic haute couture techniques are appropriate for modern environment.
Both New York and Paris Fashion Weeks have included J'Amemme's designs. Vogue Italy, Harper's Bazaar Vietnam, Elle Russia, L'Officiel Austria, Glamour South Africa, and the Washington Post have all featured the brand in editorials in the last year. Among the aficionados of the brand are Maye Musk and Kat Graham.