J'amemme, founded in Kyiv, Ukraine, is a wearable couture label. Weightless organza pleats, exaggerated shapes, and semi-transparent materials create the brand’s trademark style. Hand-crafted fabrics, architectural forms, and vibrant candy hues are all part of the brand's DNA. Its goal is to demonstrate that classic haute couture techniques are appropriate for modern environment.
Both New York and Paris Fashion Weeks have included J'Amemme's designs. Vogue Italy, Harper's Bazaar Vietnam, Elle Russia, L'Officiel Austria, Glamour South Africa, and the Washington Post have all featured the brand in editorials in the last year. Among the aficionados of the brand are Maye Musk and Kat Graham.
Advocating for both comfort and extravagance, the designer puts the concept of wearable couture to life once again. The garments, despite their seeming hard-to-pull-off semi-transparent exterior, are totally wearable thanks to the undergarments, especially nude bike shorts.
The production of the collection, however, was complex as usual: the items are all made by hand with the use of luxurious fabrics and long labor hours. For instance, it took 20 meters (65 ft) of tulle to create the neon green dress. Another statement piece - V-neck pink dress with Dynasty-like buff sleeves, also made in pleated texture. The designer also uses ruffles to accent the volume and proportions.