For SS27, J’amemme presents The Divine Feminine, exploring femininity as a multifaceted, ever-changing state — tender and strong, sensual and restrained, vulnerable and uncompromising, often all at once.
“The Divine Feminine is about a woman who no longer needs to conform to a particular image. She can change, contradict herself, be different — and still remain whole. It’s about the different facets of one personality.” — Julie Yarmoliuk, designer of J’amemme
Material and Form
The collection was built through experiments with material and form — how fabric falls, gathers, and moves with a woman’s body. Sharply tailored suiting and column silhouettes sit alongside sheer dresses and corseted gowns. Lightweight chiffon and satin bring transparency and fluidity in cowl-draped necklines and floor-length layers, while wool introduces structure in fitted trousers and precise blazers. The brand’s iconic wave-like ruffle runs through layered tops, bralettes, and dresses.
Handcrafted
Draping, pleating, and ruffle work are all done by hand. The brand treats techniques traditionally associated with decoration as tools for shaping a contemporary silhouette. The palette combines rich and pastel shades — black, white, red, dusty pink, lilac, aquamarine, petrol blue, butter yellow, and soft lime.
The Show
The Divine Feminine was J’amemme’s largest presentation to date, held in the Red Hall of Kyiv Central Railway Station during Ukrainian Fashion Week SS27. Director Valeriia Fadyeyeva built the concept around a simple formula: light touches fabric, fabric touches the body, the body touches the air — a gradual journey of self-discovery from the first step on the ground to the first flight into the air. Music was produced by Pylyp Koliadenko.
Presentation partners: Aweskin, Visa premium banking by PrivatBank, L’Oréal Professionnel, and Maison Castel.
