For FW’26-27, J’amemme explores presence as a state of clarity and strength. Titled Présence, the collection focuses on the relationship between body, form, and space, moving away from excess and spectacle toward structure, proportion, and material.
“Présence is about being fully here – in your body, in your thoughts, in the moment. We wanted to move away from noise and create something concentrated and essential. This collection is about the quiet power of a woman who does not need to prove her presence.” — Julie Yarmoliuk, designer of J’amemme
Architectural Silhouettes
The collection is defined by architectural silhouettes and clean geometric lines. J’amemme deepens its signature pleating, making it more sculptural and dimensional, while new structured dresses with emphasized shoulders and elongated proportions introduce sharper geometry. The palette centers on autumnal woody tones — chocolate, caramel, moss, and smoky beige — with black and creamy neutrals.
Croco and Eco Fur
Croco-embossed eco leather and eco fur take center stage, adding density and tactile contrast across outerwear, structured dresses, and accessories. Gloves and minimalist clutches extend the focus on texture, line, and proportion.
Salon de J’amemme
Présence was presented at Ukrainian Fashion Week FW’26-27 as Salon de J’amemme — an intimate presentation inspired by the couture salons of the 1950s–1960s, when collections were shown in private interiors for a limited circle of guests. The brand’s new boutique became a contemporary salon, with models positioned throughout the space as a living exhibition.
