Translucent and sheer materials, embodied in J’amemme’s iconic pleats, take center stage in the brand’s SS’25 collection, Méduse. The mysterious jellyfish inspired the season, infusing it with ethereal shapes, delicate ruffles, and beauty on the edge of danger.
“The concept for the SS’25 collection originated from the captivating shapes and colors I noticed while watching jellyfish during my latest vacation. Their unusual forms and beauty inspired a theme of transformation and change. We wanted to make nature speak for itself, a core element to many of our collections” — Julie Yarmoliuk, designer of J’amemme
Transparency and Architectural Form
This season, the brand draws a parallel between the transparency of the fabric, architectural forms, and the ethereal nature of marine creatures. The result is an evolution of the signature pleats through more sculptural, occasion-ready silhouettes, asymmetrical dresses, and sheer textures. Delicate jellyfish movement shapes the collection, focusing on airy, gracefully flowing fabrics and feminine-first silhouettes in every look.
A Commitment to Sustainability
J’amemme deepens its commitment to sustainability by using recycled polyester for the main looks of the season. The fabric is featured in flowing black and red maxi dresses, a matching set in the same vibrant color, and a pleated set with a midi skirt in serene blue. The standout piece is a black set pairing pants with a pleated, ethereal top whose silhouette echoes the form of a jellyfish.
The Jellyfish Mini Dress
J’amemme’s innovative approach to pleating allows the brand to create unusual architectural forms. The collection evolves into set-dresses, complemented by vivid splashes of striking red and light blue. At its heart lies a new pleated mini dress inspired by the shape of a jellyfish, with fringe mirroring the delicate pleats. The sheer fabric adds the lightness and airiness that have become a signature of the brand.
The Show
The SS’25 collection was presented during the new season of Ukrainian Fashion Week at a venue provided by Taryan Towers. The event was sponsored by Medik8, a beauty brand known for its innovative skin care, and Itisi Jewelry, a multi-brand jewelry store.
