J’amemme presents its FW’25/26 collection, Noir — a manifestation of mystic elegance and cold sexuality. Inspired by the thin line between strength and fragility, the collection balances transparency and secrecy through architectural silhouettes and intricate textures.
“Noir is about emotion — it is a story of a woman who carries a mystery within her. Her beauty is cold yet captivating, her strength hidden but palpable. She exudes confidence and sophistication, leaving an unforgettable impression.” — Julie Yarmoliuk, designer of J’amemme
The Essence of the Night
The core pieces are built on semi-sheer pleated fabrics, sharp tailoring, and a dark palette of black with accents of graphite, deep emerald, and ash. Flowing silhouettes with high collars, asymmetric cuts, and translucent trains play with light and movement, while structured jackets and coats take center stage with strong shoulders and cinched waists.
Corsets, introduced this season, become the center of attention — sculptural and delicate, adorned with spiral-shaped flowers or created in simple, elegant geometric cuts that accentuate the body’s natural curves. Balancing their sensuality, masculine elements such as oversized cuffs and refined cufflinks add sharpness. The looks were complemented by jewelry from SOVA jewelry house.
New Textures and Hemisphere Accessories
J’amemme expands its exploration of texture with croco leather in gloves, oversized bags, and clutches, bringing a raw, tactile dimension that complements the signature pleats. At the heart of the collection is the debut of hemisphere-shaped accessories, created by a jeweler exclusively for J’amemme. Symbolizing the transition between light and shadow, they appear as rings, belts, and buttons.
An Immersive Theater Presentation
Noir debuted as an immersive theater presentation at Theater “Suzirya” during Ukrainian Fashion Week FW’25/26. Directed by Ukrainian actor Vitaliy Azhnov, it blended fashion with cinematic storytelling and live art, with performances across three stages, evocative fragrances, and live music.
Event partners: MINI Ukraine (automobile partner, part of the AWT Bavaria Group), Ukrainian jewelry house SOVA, and Pogues Whiskey, Whitley Neill Gin, and Zonin.
