Willow Smith took the stage in J’amemme during a performance in Los Angeles, opening a concert by Coldplay.
For the occasion, Smith chose the iconic Cloud Dress in the delicate Blush shade, bringing the brand’s signature sculptural aesthetic to the stage.
Defined by its voluminous silhouette and distinctive pleated textures, the Cloud Dress reflects J’amemme’s approach to contemporary design, combining expressive forms with a sense of effortless movement.
Willow Smith — Los Angeles
J'amemme FW'25-26 Noir at Ukrainian Fashion Week
J’amemme presents its FW’25/26 collection, Noir — a manifestation of mystic elegance and cold sexuality. Inspired by the thin line between strength and fragility, the collection balances transpar...
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J’amemme's First Bridal Collection: A Symphony of Texture and Poetic Elegance
A study of texture, unique fabrics, and poetically arranged flowers lead J’amemme to their first Bridal collection. Here, the brand’s signature pleats intertwine with whimsical feminine details, ...
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